licensed merchandise


WCN Group designs, manufactures and distributes a wide variety of licensed products across many categories of apparel, headwear, accessories, drinkware and wall décor.  We work closely with our brand partners to ensure expectations are met and exceeded from the beginning to the end of the lifecycle.  Our segmented distribution reaches all channels of retail including: specialty, mid-tier, Mass, GDC (Grocery / Drug / Convenience) and online (as approved by our brand partners).  WCN Group is proud to be the largest US distributor of team-sports licensed merchandise, and holds exclusive distribution rights for many major professional sports brands. 


WCN Group is a national distributor or licensee of major professional and collegiate brands, including NFL, NBA, NHL, NCAA, MLS and Minor League Baseball, to retailers nationwide.


WCN Group works with licensed suppliers of apparel, headwear, knitwear, and accessories to provide customers with a one-stop shop solution for all of their licensed sports needs. A long history of partnerships with many of these suppliers enables WCN Group to contribute to the product development and innovation of new products. All category offerings include items that are targeted towards men, women, boys, girls and infant/toddler age groups, with a wide variety of sizing options available.